In a round up series of articles today, the New York Times featured a special section called “The Business of Green.” Through several articles it focused its journalistic eye on the clean energy sector. “Millions of Jobs of a Different Collar” drilled down on the green job sector and its potential for uplifting the U.S. economy. Blue and green collar advocates alike weigh in. For more information see the Business of Green.

Excerpt from article, authored by Steven Greenhouse:

No doubt that the number of green-collar jobs is growing, as homeowners, business and industry shift toward conservation and renewable energy. And the numbers are expected to increase greatly in the next few decades, because state governments have mandated that even more energy come from alternative sources.


  1. Sean on March 27, 2008 at 2:20 pm

    Government mandates help yet it is great to see the free market doing its part considering how lax this administration has been on eco business issues. We already have 2700 companies in our b2b directory at and like you said we expect that number to continue to grow over in the years to come.

  2. Steve LoRusso on March 27, 2008 at 5:33 pm

    How to rebuild the U.S. economy
    By Steve LoRusso VP, Sales Heliopower

     In the 1990s the Internet seemed to be the key to an economic revolution. The promise of a new technological era created countless jobs based on exaggerated forecasts. As the forecasts failed to deliver, that upward spiral changed direction, affecting tech stocks first and ultimately the entire stock market.
     We were not the victims of a political agenda; we simply found ourselves in a pothole on the road to prosperity. Enron and WorldCom were icons of that era. Bear Sterns may very well be the first icon of this era. Once again we find ourselves potholed. Gone are the days of corporate valuations based on optimistic forecasts. Gone for now are the bull market days of speculative investment. Today, once again, it’s straight bottom-line economics.

     Having spent 5 years as a partner in a search firm, I have a perspective on the job market. I’ve seen unprecedented layoffs in the past year. First came the recession, then a knee-jerk reaction to Sept. 11 and then the corporate scandals that continue today. How will corporate America deal with this unprecedented scrutiny?

     There’s always the promise of more tax cuts, but deficit spending can’t last forever. Sooner or later Washington will be forced to contend with its own budget. That will bring us more job cuts. Public, private and government positions are being reassessed. Corporate empires are re-evaluating recent acquisitions. People, our greatest asset, are reduced to debits in the national ledger. If this pattern continues, it won’t be long before we reach a critical mass and the sheer number of unemployed will bring socio-political unrest.

     How will we create the million of new jobs we need? In an era of corporate downsizing, millions of new jobs will be created in the manufacture and installation of American Energy independence. The labor-intensive nature of renewable energy technologies will create countless new jobs. Solar, wind, wave, ocean, thermal, aquaculture, geothermal, hydroelectric and biomass are among the many new energy technologies we need to develop.

     Energy helps determine the wealth of a nation today, in the form of petroleum resources, exploitation of human resources and the technology to produce and deliver this energy at great profit. There is little we can do in our modern world that doesn’t consume energy in one form or another. As a nation we have come to realize that the foreign oil on which we depend comes at too great a price. Domestic oil reserves are only a short-term solution and the long-term cost of nuclear energy cannot safely be avoided.

     We need new energy sources now. To become energy independent would diffuse the concentration of wealth and power in the Middle East, correcting an imbalance of power in our global economy.

     American ingenuity has always risen to the occasion. Our resourcefulness will be our saving grace. The combination of America’s industrial capability, our intellectual horsepower and our abundant human resource pool can create limitless power and abundance. This new direction will deliver energy independence and could lead a scared and hungry Third World to become more willing to fight and die for democratic freedom, not against it.

  3. Glenna Wiseman on March 27, 2008 at 11:14 pm

    Scientific American, in it’s January 2008 article “A Solar Grand Plan,” said “by 2050 solar power could end U.S. dependence on foreign oil and slash greenhouse gas emissions.” You can find it at
    It’s all here…we’ve got to keep truckin to make it real!