Green Marketing in the B2B Environment: Does it Really Matter?

Southern California Business Marketing Association (BMA) members and guests will come together on new-pictureWednesday, November 18 in the spectacular glass-walled Gallery at The Frontier Project, to explore, “Green Marketing in the Business-to-Business Environment: Does it Really Matter?”    The brand new, all-green USGBC LEED® rated Frontier Project structure, grounds and interior are the perfect backdrop for HelioGroup, Glenna Wiseman’s captivating presentation highlighting three innovative green marketing projects:

• HelioGroup’s internal marketing division
• Porsche Logistics
• And the oldest remaining Bob’s Big Boy in America

Glenna will be highlighting the innovative case study of Porsche North America’s internal B2B operating division, Porsche Logistics.  She will also feature Bob’s Big Boy Burbank, 60th anniversary and how its solar message was utilized to reach new commercial and public sector customers.

Understanding how HelioPower builds strong b2b client relationships will be the first platform of Glenna’s presentation.  HelioPower has developed a successful approach to building business-to-business relationships by assisting clients with their “green” brand and communications messaging.  This win/win strategy has yielded new approaches to building green corporate marketing elements.

The topic is appropriate for Chief Marketing Officers, Company Presidents, VPs of Marketing, Marketing Executives, Directors of Marketing, Marketing Managers and Communicators, and Marketing Consultants.

the-frontier-projectThe event is Wednesday, November 18, 2009 from 4:00pm – 7:30pm including a private tour of The Frontier Project, wine tasting and hors D’oeuvers and program.  The Frontier project is located at 10435 Ashford, Rancho Cucamonga 91730.

For more information and to make reservations, click here for the BMA website registration.