The Desert Sun reported Friday that the deadline to sign up for the 1BOG Coachella Valley solar pricing discounts with Helio Energy Solutions has been extended until January 12, 2010.  The original program cut off date was December 12, the paper reported. 

An excerpt from K Kaufman’s article:

The campaign, originally scheduled to end Dec. 12, will now run through Jan. 12 to allow more outreach to the valley’s snowbirds, said Dave Llorens, 1BOG general manager.

“You’re seeing a delayed buying cycle,” Llorens said. “We think we’re going to get a bunch of people to (sign up) in the winter.”

Since the company kicked off its local campaign in October, about 190 residents have registered on the group’s Web site, with about 90 asking for estimates, Llorens said.

A dozen have signed contracts with Helio Energy Solutions, the Murrieta installer chosen for the campaign, said Scott Gordon, vice president of residential sales for the company.

The firm is providing discount packages for 1BOG members in the valley, with prices ranging from $5.49 to $6.99 per watt, depending on the type of panel. Prices at other solar installers in the area are $7 to $8 per watt.

Gordon said the valley’s slightly older demographics also have pushed a shift in 1BOG’s typical online marketing efforts.

“The general population of the Coachella Valley is not as Internet-based as (1BOG) is used to,” he said. “We need to go through more traditional media.”

The company is planning a kick-off event for the extended campaign at 6:30 p.m. Dec. 9 at the Henderson Community Building in Palm Desert.

For the full article, click here.